For the first post of this blog, I wanted something really innovative and full of promise. I just found it thanks to the (excellent) French blog "PresseCitron". Immersive videos are quite new (mid-nineties) and allow users to enjoy a full and dynamic control of viewing direction (up & down, right & left) during the playback! In simple terms, you can watch a video at 360°, as if you were at the heart of the action.
At the time of digital media, this technology opens many possibilities for brands (viral marketing) and maybe for a new kind of movies (films & TV shows), where you could navigate inside and choose whatever you want to see and focus on.
Some examples...
Surfing session (RedBull - viral campaign)
Ride session (Red Bull - viral campaign)
0 comments:
Post a Comment